How would you describe your experience as an exhibitor at ICE Barcelona 2025?
Amusnet had a remarkable experience at ICE Barcelona 2025, marking another successful participation in one of the gaming industry’s premier events. The expo provided an exceptional stage to showcase our latest innovations, strengthen partnerships, and connect with new audiences.
We could not be happier with the new location - Barcelona is a city of innovation, creativity, football, and passion. Among the key highlights of the event were our partnership with legendary Barça star Hristo Stoichkov, the engaging activations at our innovative stand, and the immersive experiences we created for our guests.
The interest we generated through the event reaffirmed our commitment to delivering all-casino gaming solutions that resonate with both operators and players. We are excited about what lies ahead and look forward to continuing our journey of innovation and excellence.
Which products and innovations did you highlight at the ICE Barcelona fair?
At ICE Barcelona 2025, Amusnet presented innovations across Online Casino, Live Casino, and Land-Based verticals.
A standout moment was the world premiere of the latest addition to the Type S slot cabinet series - the 55J model. Featuring a 55-inch curved display, premium design, and high-end finishes, this cabinet is designed to enhance player engagement. Powered by the AmuseBox platform, it offers a multigame selection of 50+ titles, including top-performing games, the celebrity slot Stoichkov #8, the new cascade slot Crazy Red, and triple-reel slot games.
Among the featured titles, Crazy Red generated significant interest as a cascade slot incorporating tumbling reels mechanics and a set of dynamic features, such as Free Spins, Random Multipliers, Buy Bonus, and Double Chance. Designed for both online casinos and land-based slot cabinets, the game offers an engaging experience across multiple platforms.
Additionally, Amusnet introduced two new solutions aimed at enhancing player engagement and operator offerings. The Tournament Tool provides operators with a fully customizable feature to create competitive gaming experiences, driving interaction and retention. Golden Coins Link is a new jackpot system that integrates fixed and progressive prizes, offering increased winning potential and an enhanced player experience.
In the Live Casino segment, Showtime Roulette 500x was introduced as a highly customizable live roulette game, allowing operators to tailor branding and themes to create a unique experience for the players. Additionally, the company unveiled Extra Crown Deluxe Live, which integrates live casino gaming with slot mechanics. Inspired by Amusnet’s popular Extra Crown slot, this new release has various special features, including dynamic reel prizes, free spins, respin, and cash prize. Amusnet’s renowned four-level mystery bonus game Jackpot Cards is also available.
ICE Barcelona 2025 served as a strategic platform for us to showcase our latest advancements, strengthen partnerships, and engage with industry leaders. The company remains committed to driving innovation and delivering high-quality gaming solutions that meet the evolving needs of operators and players.
Which Amusnet products perform best in Romania?
R: Amusnet’s top-performing product in Romania is Extra Crown, closely followed by 20 Bulky Fruits. Extra Crown is a high-volatility slot that builds on the success of classic fruit-themed games while incorporating modern mechanics such as expanding wilds, and free spins, making it a player favorite. 20 Bulky Fruits stands out with its vibrant graphics, classic fruit slot appeal, and engaging bonus features.
Additionally, the Golden Coins series, particularly the 20 and 100-line versions, has demonstrated strong market performance, offering a blend of fixed and progressive jackpots for enhanced player experience.
There is also increasing traction for buy bonus games, which provide players with the option to access bonus rounds instantly. Titles such as Kemet’s Treasures and Candy Palace are gaining popularity. Kemet’s Treasures is an Egyptian-themed slot featuring stunning visuals, free spins, and multipliers, appealing to players who enjoy mythology-inspired gameplay. Meanwhile, Candy Palace offers cascading reels, sugar-themed aesthetics, and multiple bonus opportunities.
What will be your business focus in Romania for 2025, and what key releases can we expect?
R: Romania is a key market in Amusnet’s strategy, and we remain committed to expanding our presence in 2025. Our focus will be on enhancing the player experience and developing products that set new benchmarks in the gaming industry.
One of the most anticipated releases is Coin Gobbler, a highly engaging video slot designed to elevate the gaming experience with its unique mechanics and rewarding gameplay. With a 6x6 reel layout and a cluster pay system, it offers dynamic and entertaining action. Adding to its appeal is Oscar, the distinguished gentleman who serves as the game’s charismatic guide, leading players through the adventure and helping them collect precious Bonus Coins for even greater rewards.
In the land-based vertical, Amusnet is strategically scaling up its operations in Romania. With over 100 slot cabinets already installed in leading casinos nationwide and more than 1,000 additional units scheduled for rollout in 2025, the company is significantly expanding its market footprint. A key driver of this momentum is the newly launched Type S 55J model, introduced at ICE Barcelona, which has already generated strong local demand.
To support this growth, Amusnet is also expanding its dedicated local team, ensuring seamless collaboration with partners and delivering long-term strategic value. As the company continues to invest in technology, localization, and product excellence, 2025 is set to be a milestone year for Amusnet’s land-based presence in Romania.
